Technology Elevated.
Visibility Engineered.
A brand foundation, lead generation, and digital growth initiative delivered by a two-person senior marketing team — built to make cloudIT the obvious choice in every market it competes in.
Prepared by · Kristy Miljan & Tia Harper
The challenge is not technical capability.
The challenge is visibility.
cloudIT has built an impressive reputation and a strong service offering. What's missing is a unified brand and a structured path that turns visitors into qualified leads — and a marketing function senior enough to run it.
Rather than adding headcount and inflating cost, we're embedding a two-person senior marketing team on monthly retainers. The result is a focused engagement that replaces the need to hire two senior marketing employees.
A senior two-person team
You work directly with Kristy and Tia — no account managers, no handoffs. Each on a $4,000 monthly retainer.
Two defined roles
A Brand Identity Director and a Web Development & Marketing Director, each covering up to 40 hours per month.
Built to be measured
HubSpot workflows, analytics dashboards, and KPI reporting so every hour of the retainer is accountable.
Two senior directors, working directly with you.
No account layers, no junior handoffs. Kristy and Tia each work on a $4,000 monthly retainer covering up to 40 hours per month.
Kristy Miljan
Brand Identity Director
- Brand Strategy
- Brand Positioning
- Creative Direction
- Marketing Strategy
- Brand Governance
- Campaign Planning
- Creative Approvals
- Sales Enablement Strategy
- Executive Consulting
Tia Harper
Web Development & Marketing Director
- Website Strategy
- UX/UI Collaboration
- Website Project Management
- SEO Implementation
- CRM Planning
- Website Launches
- QA Testing
- Analytics Reporting
- Digital Marketing
- Technical Consulting
A five-phase path from audit to activation.
How the retainer hours are deployed across the first twenty weeks. Select a phase to explore its timeline and deliverables.
Discovery & Strategic Audit
Before we build, we benchmark. A full technical, brand, and analytics audit to find exactly where visibility and conversions are leaking.
Deliverables
- Website audit
- Technical marketing review
- SEO review
- Analytics review
- Performance review
- HubSpot workflow review
- Meetings with Peter, HubSpot administrator, Security Team
- Competitor analysis
- Brand positioning
- Market research
- Service line analysis
Twenty weeks from kickoff to full market activation.
- 1
Weeks 1–2
Discovery & Strategic Audit
60 hrs
- 2
Weeks 3–6
Brand Foundation
96 hrs
- 3
Weeks 6–10
Digital Growth Infrastructure
84 hrs
- 4
Weeks 10–14
Sales Enablement & Marketing Assets
84 hrs
- 5
Weeks 14–20
Market Activation
80 hrs
A monthly retainer, not a one-time bill.
Two senior directors on fixed monthly retainers of $4,000 each, covering up to 80 combined hours per month. Additional hours require prior written approval.
- 01Kristy MiljanBrand Identity Director · Up to 40 hrs / mo$4,000 / mo
- 02Tia HarperWeb Development & Marketing Director · Up to 40 hrs / mo$4,000 / mo
Projected 12 months Investment
$8,000 per month across a 12 months projected term — a dedicated senior marketing team for a fraction of the cost of two full-time hires.
Two defined roles, one embedded marketing team.
Each retainer defines the representative services and deliverables for the role. Specific priorities, deliverables, and timelines are set by cloudIT's needs and approved projects, as mutually agreed.
Kristy Miljan
Brand Identity Director
Executive-level creative leadership, strategic direction, and brand governance — guiding brand decisions, reviewing creative execution, and advising leadership on positioning and growth.
Scope of Services
- Brand strategy
- Brand positioning
- Creative direction
- Marketing strategy
- Executive-level creative leadership
- Brand governance
- Campaign planning
- Creative approvals
- Creative team leadership
- Brand asset ecosystem development
- Creative standards development
- Brand consistency oversight
- Sales enablement strategy & supporting materials
- Executive consulting
Potential Deliverables
Tia Harper
Web Development & Marketing Director
Website strategy, digital marketing implementation, and technical execution — from UX/UI collaboration and SEO to CRM planning, launches, and analytics reporting.
Scope of Services
- Website strategy
- UX/UI collaboration
- Website project management
- SEO implementation
- CRM planning
- Website launches
- QA testing
- Analytics reporting
- Digital marketing strategy & implementation
- Technical consulting
Potential Deliverables
Let's make cloudIT impossible to overlook.
Three steps stand between today and a brand that converts. When you're ready, we'll get the discovery phase on the calendar.
Approve the retainers
Confirm the two scope-of-work retainers and the 12-month projected term.
Kickoff & discovery
We schedule the audit and align on access, accounts, and priorities with Peter and the team.
Build & activate
We deploy the first-twenty-week rollout and settle into an embedded marketing team.